That means if you’re not there, you’re likely missing out on a lot of potential business. First page is best: 75% of people never scroll past the first page of search engine search results.If you have a Google My Business listing fully completed and optimized for the flower shop you operate in Washington, you’ll show up for searches for “flower show Washington” and searches for “flower shop.” If not, you’d be missing out on 50% of those searches that do not include a location qualifier. “flower shop Washington.” Google determines the IP address of the searcher to deliver the most relevant, location-based results to that specific user. Location, location, location: Chances are you want to show up for relevant customer searches in your local area-even if that isn’t specified directly in the search term.Google Maps is becoming yet another way people search for products and services local to them, so it’s crucial for your business to be a part of that consideration set. This can only be done when you claim your Google My Business listing.
Google Maps: If you want to show up higher than your competitors in searches related to your offerings, you’ll need to make sure you fully optimize each field of your Google Maps listing.Before we get into setting up your listing, let’s dive deeper into some of the ways leveraging Google My Business can directly impact your organization: Again, the optimization and completeness of your listing will impact how successful it is in helping you achieve your business goals. A business that has complete and accurate information in their Google My Business listing typically receives more clicks, is more likely to attract visits to its physical location or storefront and is even more likely to make a sale when compared to a business that has not. This is relevant for businesses of all shapes and sizes-even if you don’t have a physical storefront for customers to visit.Ī Google My Business listing has a direct impact on where your business will appear both in Google Maps and Google’s search results. You don’t have to have a marketing team or a robust digital marketing campaign to get in front of your potential customers in the exact moment they are searching for your services online.
Leveraging Google My Business is a simple, free marketing tactic that any business owner can use to enhance their business’s online presence, brand awareness and recognition. You may think this type of online listing is only valuable for retail businesses or businesses with storefronts or physical locations, but that couldn’t be further from the truth. A Google My Business listing gives your business credibility and legitimacy online, both key to building a solid customer base. The more complete your business listing is, the higher you will rank in relevant Google search results-which has a direct impact on whether potential customers will choose your business over your competitors’ business. Google My Business is a free online business listing offered by Google, and we think all small business owners should take advantage of it. 56% of local businesses have not claimed their Google My Business listing-but have no fear, we are here to help.
If you’re unfamiliar with Google My Business or have yet to complete your profile, you’re not alone. One of the easiest ways to get the word out about your small business or new brick and mortar location is to leverage Google My Business. To them, it may appear that your business does not even exist at all. If somebody is searching online for a product or service you offer and your business does not show up in those search results, it’s unlikely they will choose you or become a customer.
In fact, 93% of online experiences begin with the search engine. Let’s face it-being found online is a must-have for businesses operating in today’s digital world and search engines like Google are crucial to that effort.
We’re here to offer an alternative option to jumpstart your professional success: Learning how to claim a business on Google. Most businesses don’t succeed by leaning on the strategy “if you build it, they will come.” You shouldn’t either.